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Internationaler Berufsverband der Hundetrainer (IBH)
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Beyond Food: The Premack Principle

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  • Duration:  2 hours 07 minutes
  • Audio:  English
  • Expires:  Sunday, September 6, 2026
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Approved for CEUs
Internationaler Berufsverband der Hundetrainer (IBH)
Tellington TTouch® Verein Deutschland
$39.90
To use positive reinforcement effectively, a trainer must thoroughly understand what reinforcement means. Too often, we equate positive reinforcement with a piece of food. While this works in many cases, it’s useless when an animal is too full, frightened, or aroused to eat. Food is also a somewhat contrived reinforcer; our clients don’t always wear bait bags around the house.

Many trainers talk about “life rewards,” those everyday goodies such as the opportunity to go outside, to sniff a tree, or to greet an approaching dog, which can be used to reinforce desired behaviors. This approach is similar to the Premack Principle, named after animal-learning researcher David Premack, but doesn’t fully take advantage of his revolutionary insight. Premack said much more than, “If you eat your vegetables, you can have dessert” (a paraphrase of his principle commonly used in the dog-training community).

Learn how Premack’s laboratory-derived theory can help you and your clients expand your animals’ motivational menus. Throughout, we’ll take a look at real-life training applications of this scientific principle. You’ll be inspired to think about positive reinforcement more creatively and to develop additional reinforcers for your students.
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Content
  • 2014_Skinner___Pavlov-libre.pdf
  • Beyond Food - The Premack Principle Handout.pdf
  • Beyond Food - The Premack Principle Student Notes.pdf
  • Links Webinar Beyond Food - The Premack Principle
  • Premack1962.pdf
  • Response_deprivation_An_empirical_approach_to_inst.pdf
  • Reusche_JF09.pdf
  • Using aberrant behaviors as reinforcers.pdf
  • Certificate of Attendance
The following organizations acknowledge this webinar for CEUs:
Karen Pryor Academy (KPA)
2.0
Certification Council for Professional Dog Trainers (CCPDT)
2.0
International Association of Animal Behavior Consultants (IAABC)
2.0
Internationaler Berufsverband der Hundetrainer (IBH)
The Pet Professional Guild (PPG)
2.0
Schulungszentrum für Tierverhaltenstherapie und Erziehungsberatung TVT e.U. (SzTVT)
2.0
Österreichischer Berufsverband der Hundeerzieher, -trainer und -verhaltensberater (ÖBdH)
2.0
Tellington TTouch® Verein Deutschland
Kathy Sdao

Kathy Sdao View all Speaker Products

Kathy Sdao is an applied animal behaviorist. She’s spent 30 years as a full-time animal trainer, first with marine mammals and now with dogs and their people. As a graduate student at the University of Hawaii in the 1980s, she was part of a research team that trained dolphins to solve complex cognitive puzzles. She received a master’s degree in experimental psychology and was then hired by the United States Navy to train dolphins for applied open-ocean tasks. After that, Kathy spent five years as a marine-mammal trainer at the Point Defiance Zoo & Aquarium in Tacoma Washington. There she expanded her training skills by working with beluga whales, walruses, porpoises, sea lions, seals, otters and polar bears. After leaving the zoo world, Kathy and a colleague created Tacoma’s first dog-daycare facility, Puget Hound Daycare, where Kathy first began teaching clicker-training classes for pet owners.



Since selling Puget Hound in 1998, Kathy has owned and managed Bright Spot Dog Training. Services include consulting with families about their challenging dogs, teaching one-on-one training lessons, and coaching novices and professionals to cross over to positive-reinforcement training. In addition, she has trained animal actors, written for The Clicker Journal and the Seattle Times, consulted with Guide Dogs for the Blind and Susquehanna Service Dogs, served as a subject-matter expert for the Delta Society’s “Service Dog Education System” and taught at the Instructor Training Courses hosted by Dogs of Course. And, in a sillier moment, Kathy appeared as the “Way Cool Scientist” on an episode of the television show Bill Nye the Science Guy. Kathy is proud to be one of the original faculty members for Karen Pryor’s long-running ClickerExpos and has taught at 32 of these popular conferences since 2003.



Kathy has traveled extensively across the United States, Canada and Europe, and to Australia, Israel, Japan and Mexico, educating students about the science of animal training. She’s taught nearly 250 seminars, workshops, conference presentations & webinars, enjoying these opportunities to share her passion for the incredible power of positive-reinforcement training, confirmed over decades of working with dozens of species.



Kathy’s first book, Plenty in Life Is Free: Reflections on Dogs, Training and Finding Grace, was published in 2012 and is available from Dogwise; please see www.dogwise.com/itemdetails.cfm?ID=DTB1246 for details.



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